portfolio
ANDRÉ RIOS
GRAPHIC DESIGN
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LOGO ○ BRAND GUIDE ○ WEBSITE ○ EMAIL SIGNATURE ○ CREATIVE IMAGES ○ BUSINESS CARD ○ FLYER ○ ANIMATION ○ NEWSLETTER ○ LETTERHEAD
SOCIAL MEDIA ○ CATALOGUE ○ BROCHURE ○ PACKAGE ○ BANNER ○ THUMBNAIL ○ INFOGRAPHIC ○ ILLUSTRATION ○ TECHNICAL DRAWING
Since most of my past work can't be shared due to NDA's with previous contractors I developed my current graphic design portfolio as a case study for a new brand.
I have a background in fine art and I also specialize in photo manipulation to create unique images with AI and Photoshop that are used in marketing campaigns to promote a brand and their products. Most of the artworks I made are under NDA but I prepared some examples for my portfolio, you can find them here!
A case study in my view the best way to exhibit my skills as well as my thought processes behind my designs, solving problems each step of the way from the initial phase of conceptualizing a logotype and developing the brand style to design all of the various physical and digital graphic assets to be used in their marketing strategies.
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[About my portfolio]
Logo design
UNIQUE VECTOR LOGOS
[Image of a valve system created with
Midjourney AI and edited in Photoshop]
VALVET [About the company]
VALVET is a valve manufacturer for electric guitar amplifiers and they supply major brands with their tube valves.
Their slogan is: "Power up your flow with precision and ease".
Their logo will be used physicaly and digitaly and needs to comunicate power and precision. We are also going for a modern and industrial look.
It will be printed on the amplifier heads and on the valves themselves so, it has to read well on a light as well as dark background.
Logo [Shape design]
I designed a logo with strong and bold shapes with the intention to comunicate the brand's main keywords, power and precision.
The logo has their own product represented as an illustration of an amplifier head with 4 tube valves reeinforcing their keywords.
I made sure that the design stands out from the competitors and can be used with or without the amplifier head illustration to suit various applications.
[Vector design made in Illustrator]
Logo [Mockups]
Mockups simulate the designs on a physical environment and help visualizing the logo on it's various applications.
Although this is very simple to make, mockups can even sometimes make us look in a different way to the design and even find possible design issues that may occur.