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Since most of my past work can't be shared due to NDA's with previous contractors I developed my current graphic design portfolio as a case study for a new brand.
I have a background in fine art and I also specialize in photo manipulation to create unique images with AI and Photoshop that are used in marketing campaigns to promote a brand and their products. Most of the artworks I made are under NDA but I prepared some examples for my portfolio, you can find them here!
A case study in my view the best way to exhibit my skills as well as my thought processes behind my designs, solving problems each step of the way from the initial phase of conceptualizing a logotype and developing the brand style to design all of the various physical and digital graphic assets to be used in their marketing strategies.
[this portfolio is optimized for desktop]
[About my portfolio]
UNIQUE VECTOR LOGOS
[Image of a valve system created with
Midjourney AI and edited in Photoshop]
VALVET [About the company]
VALVET is a valve manufacturer for electric guitar amplifiers and they supply major brands with their tube valves.
Their slogan is: "Power up your flow with precision and ease".
Their logo will be used physicaly and digitaly and needs to comunicate power and precision. We are also going for a modern and industrial look.
It will be printed on the amplifier heads and on the valves themselves so, it has to read well on a light as well as dark background.
Logo [Shape design]
I designed a logo with strong and bold shapes with the intention to comunicate the brand's main keywords, power and precision.
The logo has their own product represented as an illustration of an amplifier head with 4 tube valves reeinforcing their keywords.
I made sure that the design stands out from the competitors and can be used with or without the amplifier head illustration to suit various applications.
[Vector design made in Illustrator]
Mockups simulate the designs on a physical environment and help visualizing the logo on it's various applications.
Although this is very simple to make, mockups can even sometimes make us look in a different way to the design and even find possible design issues that may occur.
[Mockup designs made in Photoshop]
A COHERENT STYLE ACROSS APPLICATIONS
[Brand guide made in InDesign]
Having a brand guide is essential for any company as it provides a consistent and coherent representation of the brand across all channels of communication.
A brand guide is a comprehensive set of guidelines that outlines the key elements of a brand, such as its logo, color scheme, typography, tone of voice, and messaging.
By providing clear and specific instructions on how to use these elements, a brand guide ensures that all marketing and communication efforts are aligned with the brand's values and objectives.
This not only helps to establish a strong and recognizable brand identity but also fosters trust and credibility with consumers. Additionally, a brand guide can be used as a reference point for employees and stakeholders, ensuring that everyone is on the same page when it comes to representing the brand.
Overall, having a brand guide is crucial for companies looking to build a strong brand and establish a competitive edge in the market.
BUILDING AN ONLINE HOME FOR A BRAND
Designing a Website
Having a well-designed website is crucial in today's digital age, where online presence has become increasingly important for businesses and individuals alike.
A website designed by a professional designer can make a significant impact on the user experience and engagement with the site.
It is important to understand the principles of user interface design, color theory, typography, and layout, which are essential in creating an intuitive and aesthetically pleasing website.
[Website design made in Adobe XD]
A professional email design
[Mockups made in Photoshop]
A professional touch on your communications
A well-designed email signature not only adds a touch of professionalism to every communication but also enhances credibility and trustworthiness. It provides recipients with quick access to relevant contact details, such as phone numbers, addresses, and social media profiles, making it easier for them to engage and connect further. Furthermore, a professional email signature showcases a person's or organization's brand identity, promoting consistency and professionalism across all interactions.
Unique images for promotions and ad campaigns
[Images created with Midjourney AI and Photoshop]
Stand out from the competiton
Creative and unique images play a vital role in promoting a brand. In today's visually-driven world, where attention spans are shorter than ever, captivating visuals are essential to capture the audience's interest and make a lasting impression. These images have the power to communicate the essence of a brand, its values, and its unique offerings in an instant.
A brand's identity in the pocket
[Print file made in InDesign]
A tangible representation of a company's identity
A well-designed business card not only conveys contact information but also reflects the company's values, personality, and unique selling proposition. It enhances brand recognition and recall, leaving a positive and memorable impression on potential clients, partners, and stakeholders.
Communicate a message to your audience
A well-designed flyer plays a crucial role in capturing the attention of your target audience and conveying information in a concise and visually appealing manner. The design elements, such as layout, typography, color scheme, and imagery, all contribute to creating an engaging and professional appearance.
[Made in InDesign]